In 2007, Nokia sponsored the Young Creatives Competition at the Cannes Lions Advertising Festival. Our collaborators on this project devised a real time video documentary to shadow contestants during the 48 hours they were given to complete a 30 second spot using the new Nokia NSeries device. They turned to Supermetric because of our experience in designing at an architectural scale. To draw visitor attention to the competition we created the graphics for a 150 foot long wall that couldn’t be missed. The design prompted people to opt-in to receive TXT messages about the competition as events unfolded. The design transports the themes “international” and “communication”.