Karuna brings Yoga to the people in a straightforward way that focuses on an individual’s practice and not on preconceived notions of what Yogo has to be. Don’t want to chant? Don’t have to. The graphic identity is fresh and fun with an element of seriousness that doesn’t pay homage to the visual cliches of the industry. The website uses photography to feel as personal and direct as the private classes Karuna offers.