Emblem is a branding firm with a high-power team that has decades of experience with some of the world’s most successful companies. The firm’s unique approach enables them to understand which degree of change a brand needs in order to adapt to new requirements. The concept for the website organizes case studies into four categories from most significant to smallest degree of change. This project demonstrates a great deal of our interaction design philosophy: to show a quickly digestible amount of information at a glance and provide more detail upon user interaction.