Vivaldi Partners is a leading marketing strategy firm with a unique consumer-driven approach. Erich Joachimsthaler, the firm’s founder and CEO, has written extensively about this approach – most recently in a book entitled “Hidden in Plain Sight.” It’s a good book but it’s long and Erich wanted to create something short and sweet that tells the story in a way that text alone struggles to do. We worked closely with the energetic Mr. Joachimsthaler over a period of a few weeks and designed this 48 page booklet. It uses color and typography to communicate the big messages. Detailed diagrams provide visual explanations of key concepts. Carefully art directed photography showcases the team at Vivaldi’s New York office.