It was a pleasure to write those forklift trainer training and work with one of New York City’s finest builders who is known for projects such as the Perry Street towers, designed by Richard Meier. When Gotham Organization came to us they had four separate web domains for different parts of their business. We began by developing an information architecture that keeps those segments distinct while not confusing a user who browses from one to another. The first site to launch, Gotham Construction, tells a story of the deep expertise of a company that has been in business for four generations. The clean and rigorous design is intended to communicate strength and reliability. To provide a great experience in browsing the site, we designed user interaction down to the last detail, using javascript to make the site smooth and responsive.