http://www.supermetric.com SUPERMETRIC is a strategic communication design firm in New York. This is where we do our thinking. Get in touch to discuss a project. (212) 933-9235 Wed, 14 Jul 2010 14:28:39 +0000 http://backend.userland.com/rss092 en Symposier is an online community to facilitate collaboration and knowledge sharing among medical professionals around the world. Particular emphasis is placed on reaching doctors in developing countries and regions where the community is too thin to support itself with advice effectively. The first launch of the platform was purely a ... http://www.supermetric.com/2010/05/symposier/ We were approached by two entrepreneurs ready to change the game in the alternative medical care segment. The core idea is simple: provide immediate access to credible providers of holistic health services. We worked closely with our client to analyze the existing market, define the audience and position the product ... http://www.supermetric.com/2010/05/healme/ Sikisoko is an online and mobile platform targeted at users in developing nations to empower them to live more self-sufficiently, free from aid and charity. At its core, it is a web based search engine, marketplace and social network. Users can post know-how projects, offer products or services, engage in ... http://www.supermetric.com/2010/02/sikisoko/ STACKD helps people in office buildings get in touch. A little over a year ago, Supermetric moved into a 20 story building in Manhattan's Flower District. We noticed how people used the elevator to post items they wanted to sell. Sometimes companies left postcards advertising their business. Each time the ... http://www.supermetric.com/2010/02/stackd/ Runnersworld and Adidas wanted to create an online tool that would make it easy to choose, among dozens of models, the shoe that’s right for you. We faced quite a challenge – every foot is different and people run on lots of surfaces. The solution lies in simplifying interrelated criteria ... http://www.supermetric.com/2009/01/adidas-product-finder-for-runnersworld-com/ We first designed and built Kliment Halsband a website four years ago. That's a long time in internet years and technology has changed considerably since then. When they came back to us for a few edits it was an opportune moment to move them away from Flash and towards a ... http://www.supermetric.com/2010/05/kliment-halsband-architects/ Emblem is a branding firm with a high-power team that has decades of experience with some of the world's most successful companies. The firm's unique approach enables them to understand which degree of change a brand needs in order to adapt to new requirements. The concept for the website organizes ... http://www.supermetric.com/2009/03/emblem/ FXI – the leading manufacturer of polyurethane foam needed to differentiate in order to escape pressures of a commodity driven market. Our colleagues at www.mblm.com repositioned the firm on the idea of innovation and brought us in to design the appropriate web experience for the new brand. The website uses ... http://www.supermetric.com/2009/05/fxi/ It was a pleasure to work with one of New York City’s finest builders who is known for projects such as the Perry Street towers, designed by Richard Meier. When Gotham Organization came to us they had four separate web domains for different parts of their business. We began by ... http://www.supermetric.com/2009/07/gotham-construction/ Kim Wendell Design primarily creates renderings and animations of architectural spaces. Sometimes these images are used for real estate marketing. Other times an architect wants to rapidly create a powerful design representation that a client understands in an instant. KWD can produce this image from as little as a sketch ... http://www.supermetric.com/2009/10/kwd-website/ Lacasapark is a building in Brooklyn owned by Emiliano Casarosa and Jaehee Park. In addition to being their home, it houses a hair studio and vintage boutique – the couple’s joint business endeavors. The website reflects this structure. It’s pretty clever technologically. All the images are fed by a Flickr ... http://www.supermetric.com/2009/03/lacasapark/ We worked with the communications department to design a permanent installation as part of several efforts we have undertaken to raise public awareness of the extensive scientific achievement at Rockefeller University. The installation commemorates the many scientists affiliated with the institution who have won the prestigious Nobel and Lasker prizes. ... http://www.supermetric.com/2008/06/rockefeller-university/ In 2007, Nokia sponsored the Young Creatives Competition at the Cannes Lions Advertising Festival. Our collaborators on this project devised a real time video documentary to shadow contestants during the 48 hours they were given to complete a 30 second spot using the new Nokia NSeries device. They turned to ... http://www.supermetric.com/2007/06/nokia-wall-cannes/ Cynthia Davidson, editor of a magazine on architecture and theory called LOG, invited us to design the collateral for a symposium held at the Guggenheim Museum. Sometimes it's very satisfying to leave the complexity of web design behind and design something where the goal is to create pure visual impact. ... http://www.supermetric.com/2006/10/guggenheim-museum/ Vivaldi Partners is a leading marketing strategy firm with a unique consumer-driven approach. Erich Joachimsthaler, the firm's founder and CEO, has written extensively about this approach – most recently in a book entitled "Hidden in Plain Sight." It's a good book but it's long and Erich wanted to create something short ... http://www.supermetric.com/2009/05/how-to-grow-your-business-in-turbulent-times/ The City of Orange, New Jersey created a very progressive masterplan describing a transit-oriented, pedestrian-friendly urbanism that sees the city's future as a dense mix of residential and commercial growth. Of course, it took over 200 pages for the document to make that point. To tell the story quickly and ... http://www.supermetric.com/2008/10/orange-nj/ This book documents an unbuilt project for engineering giant Arup. In the text the architect spoke of wanting to fold space. We folded paper. The cover encloses the book and needs to be unfolded in order to open it. Each chapter divider is washed in a bold color in a ... http://www.supermetric.com/2007/10/urban-origami/ Founded 1894, Van Alen Institute promotes inquiry into the processes that shape the design of the public realm. They have always organized competitions towards this end. Over the last two years, the organization reshaped itself and now also contributes to the architectural discourse by offering fellowships three times a year. ... http://www.supermetric.com/2009/03/van-alen-institute/ Karuna brings Yoga to the people in a straightforward way that focuses on an individual's practice and not on preconceived notions of what Yogo has to be. Don't want to chant? Don't have to. The graphic identity is fresh and fun with an element of seriousness that doesn't pay homage ... http://www.supermetric.com/2009/02/karuna-yoga/ Richard Dattner and Partners is a New York City architecture firm founded in 1964. Their work includes master planning, educational institutions and corporate clients. Richard also designed many of New York City's playgrounds. Representing such a diverse body of work isn't always easy. We were excited to be working on ... http://www.supermetric.com/2009/01/dattner-architects/ Stunning photography fully fills the screen of this site designed and built for Voorsanger Architects. The New York firm builds exquisite projects from the Rocky Mountains to the deserts of the United Arab Emirates. Executing the site within a short timeframe allowed for focus and simplicity. The navigation reacts to ... http://www.supermetric.com/2009/04/voorsanger-architects/